Christie Osborne | Catersource

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Owner | Mountainside Media

Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals brands develop scalable marketing strategies that brings in more inquiries and leads. Christie is a national educator with recent speaking engagements at NACE Experience, WIPA and the ABC Conference.

Sales & Marketing

Mid-Year Check-in: Evaluating Your Advertising & Marketing Efforts

Christie Osborne

June 24, 2019

You started the year with the best intentions; you got yourself organized and began marketing with purpose. Maybe you took the time to map out your...

Sales & Marketing

Is it Time to Outsource Your Social Media?

Christie Osborne

May 28, 2019

For many event professionals, social media can take up valuable time that could be better spent on client work, sales prospecting, networking, and...

Business & Operations

Creating a Content Strategy in Three Simple Steps

Christie Osborne

April 30, 2019

Content strategy is a tricky business; you know you need to create, but you might not know what to create. However, without a strategy, you...

Sales & Marketing

Flagging Down the Gen Z Client as They Zip Past

Christie Osborne

March 26, 2019

It might be hard to believe, but the oldest members of Generation Z were born in 2000. Today, they are nineteen years old and many will soon be...

Sales & Marketing

Email Marketing is Dead… Oh, Wait!

Christie Osborne

February 09, 2019

Email. The word didn’t quite give you a thrill, did it? You might remember a time when “You’ve got mail!” was the catchphrase of the day, and email...

Sales & Marketing

Mapping Out Your Ideal Client from Head to Toe

Christie Osborne

January 29, 2019

By now, many of us have been exposed to the Ideal Client Avatar (ICA) model. Quite a few of us have also invested the time and brain power to...

Business & Operations

Simple Ways to Develop a Brand that Woos and Wins Clients

Christie Osborne

December 26, 2018

Your brand is more than a logo or a color palette; your brand is your business' personality. It’s how you consistently show up online and off. Your...

Sales & Marketing

When Your Facebook Ads aren't Working

Christie Osborne

November 27, 2018

At this point, many of us have dabbled in Facebook advertising. Many of the clients I’ve worked with come to me for help optimizing their ads. Most...

Technology

Setting Up Your Facebook Ads for Success

Christie Osborne

October 30, 2018

Have you ever logged into Facebook Ads Manager and thought, “nope, not today” and closed your browser window, overwhelmed with all of the options. I...

Business & Operations

Designing Facebook Ads that Work

Christie Osborne

September 25, 2018

Have you been frustrated with all the hoopla around Facebook advertising only to discover that it doesn’t work for your business? Or even worse, have...