What is employee engagement? Why should we care?
If we decide we care, then what?
These are good questions that every caterer with employees should be able to answer. So let’s start with the first one.
What is employee engagement?
Our friends at Wikipedia say: An "engaged employee" is defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.
Why should we as caterers care about employee engagement?
A catering firm with high employee engagement will deliver better products and services than one with lower employee engagement. Engaged employees create better guest experiences, lower costs, and they attract other winners to join the team. This results in increased revenues, decreased expenses, and great bottom lines.
What can we do to improve employee engagement?
The first step is to measure it. Currently I am looking into a firm, Culture Amp that I read about in Entrepreneur magazine. They provide a survey platform that asks for employees to rate the company on a scale of 1 to 5. Here are a few of the questions.
1 to 5 Rating Scale: 1=Disagree/5=Strongly Agree
- I would recommend my company as a great place to work.
- I rarely think about looking for a job at another company.
- I see myself working at my company in two years' time.
- My company is in a position to really succeed over the next three years.
- I have confidence in my leaders.
- My manager genuinely cares about my well-being.
- Other departments collaborate with us well to get the job done.
- I have access to the things I need to do my job well.
All told, there are 57 questions on the survey.
So what’s next after you receive the survey results?
The survey is the easy part. You can go to www.cultureamp.com and see the questions first hand. The hard part is identifying areas of concern, coming up with alternatives that will improve the situation, implementing the necessary changes, and following up to ensure that improvements are being made. And if not, why not? That’s why we are called leaders and managers. We must lead and manage our teams.
Having open lines of communication with your staffers is critical. Sharing the survey results with your team is a MUST DO. Next, inform your employees of your plan to help improve the workplace. Every catering firm owner wants their business to be known as a great place to work. If we don’t, we should not be in this business.
One firm that has used survey feedback is Etsy. Its CEO Chad Dickerson is very engaged with the results and wants to understand the “why” behind them. He then takes the feedback to his management to discuss ways to improve certain situations.
In closing, as the owner of a 36 year-old catering firm I am never content to rest on my successes…and one of our strategic initiatives as a growing firm is to keep our employees engaged for their own good and the good of the company.
Get Fresh, July 2016
