All throughout January and February we'll be highlighting some of this year's speakers leading up to Catersource + The Special Event, happening February 12-15 in Austin, TX.
Tiffany Rose Goodyear, CEO, Scentex
When it comes to understanding and leveraging the power of scent Tiffany Rose Goodyear is the expert. Her groundbreaking approach to using fragrance to enhance experiences has led to collaborations with corporate clients and event planners across the nation. The result? Unparalleled engagement and brand lift in the eyes of guests who enjoy learning about fully immersive, and customized sensory-based events. Using scent is a way to include all bodies, of all ages and all abilities.
Terrica, Owner, Cocktails & Details® / Terrica Inc.
Spreading her metropolitan style throughout the low country as an award-winning event planner, Terrica has been creating exquisite weddings and events in the Golden Isles area for the past eighteen years. Her weddings and expertise have been featured in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty, PeopleTV, and many others. Combining that experience with humor, compassion, and hustle, she travels the globe teaching at workshops, retreats, and conferences. Known as the Motherhustler, through her educational hub HustleQuarters, she has helped over 4000 wedding professionals confidently increase their pricing, perfect their sales process, and create dynamic back offices that help their businesses run like well-oiled machines. A Speaker of the Year nominee for the National Association of Catering and Events ONE Award, Terrica's engagements have taken her around the world speaking at IADWP, Catersource, Wedding MBA, NACE National, The Coterie Retreat, and a host of local chapters and professional groups in the US. A popular educator for The Knot and Wedding Wire, she launched her new industry education systems, Wedding Hustle University, and Wedding Pro Workshop, to provide niche and nuanced education that help wedding professionals implement and build their businesses quickly and efficiently. Terrica loves being connected to those in the wedding industry, hosting the “She Doesn’t Even Go Here” podcast while being a guest on many others such as VenueRX, Rock My Weddings, The Power of Purpose, Weddings for Real and more. Additionally, she is also a passionate leader within the industry, spearheading the Unity Through Community initiative to make the wedding industry more diverse and inclusive, and sits on the advisory board for Fellowship for Change, a program from WeddingPro to elevate historically underrepresented demographics in the industry. As an avid lover of cake and champagne, you'll find her at home in the Golden Isles with her four kids and disgruntled cat. When not entertaining family and friends, she’s frequently binging on RuPaul’s Drag Race and Game of Thrones (except season 8).
Join Goodyear and Terrica at the following session during Catersource + The Special Event:
How to Design for the Senses
2:30 p.m. Wednesday, February 14
Join two leading women in the event industry as they combine forces to educate and entertain the audience on how to create truly immersive experiences. Touching on both the foundations of event design as well as new design trends, Terrica and Tiffany will share best practices, how to incorporate all five senses into event design, and answer any questions from the audience.
