Most event professionals recognize the transformative power of lighting on a venue. Candles of all ilk play an essential role in lighting design, and while it might seem simple to purchase them for your clients, there are several considerations you should make. Follow the below tips to maximize your investment and leverage candles as a valuable additional revenue stream for your event business.
Photo courtesy 100 Candles - https://www.100candles.com/
Establish a purchasing relationship with the right supplier
Yes, you could simply type “candles” in your favorite search engine and then order from the first site that sells them, but resist that urge. Research possible suppliers and establish a relationship with a company that will give you favorable rates, great product selection, easy ordering and efficient delivery, along with a representative with whom you share a strong rapport. Your rep should introduce you to the latest candle products, help you source hard-to-find items, and ensure that you are always getting the best deal possible for your clients.
Increase your expertise
The greater your confidence with a product, the better-equipped you are not only to sell it, but to purchase it wisely on behalf of your clients. Aim for expert-level candle knowledge so you can choose products that will best address your clients’ needs.
“Build in the costs of having extras on-hand for unforeseen circumstances, such as extra guest tables added at the last minute. Pad your numbers so you are protected and don’t lose money if something goes wrong.”
Over order
When you figure out which products you will purchase, including the quantity, variety, and frequency of purchase, make sure the numbers add up. Build in the costs of having extras on-hand for unforeseen circumstances, such as extra guest tables added at the last minute. Pad your numbers so you are protected and don’t lose money if something goes wrong.
Know your local & regional regulations
Venues often have specific rules about open flames, the types of candles that can be used, and how they must be displayed in order to remain compliant. Explore the rules and regulations that might impact your events before you purchase candles in bulk. Knowing the restrictions helps you come up with work-arounds and alternatives that will keep your clients satisfied and everyone safe.
Watch shipping details & deadlines
Read your supplier’s shipping policies and confirm the timeline for delivery. If you have to special order, encourage your clients to make their final candle decisions early to allow plenty of ship time. Once your product arrives, inspect it carefully to ensure the candles are exactly what your client wants and needs. If changes need to be made, don’t wait too long. Get in touch immediately with your supplier so you have the best chance of resolving issues in time.
Candles round out the best lighting design and are a valuable additional revenue stream for event professionals. Take care when placing your candle orders, and enjoy the convenience and profit that come with your well-selected inventory.
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