Many non-caterers don’t realize that the industry relies on personnel other than chefs. In fact, though the menu and cuisine are crucial to operations, a strong marketing and sales staff are necessary to back up excellent culinarians. In our 2015 year-end survey, caterers overwhelmingly responded that they were looking to hire in the sales and marketing area. Are you in the same boat as these caterers? We talked to industry professionals about what they look for in employees, and they gave their perspectives.
What to look for
Finding the right fit, not just for the position but for the company as well, is essential. “We strive for an applicant to represent our core values of dedication, passion, and creativity,” said Heidi Brice, director of catering at Puff n’ Stuff Catering in Orlando and Tampa. Brice also noted that an “energetic personality, menu creativity and past catering experience are also key in a salesperson.”
Include the company
Because your sales and marketing staff are so integral to the business, it can be incredibly helpful to talk to current employees during the hiring process. Jennifer Perna, vice president of sales at Blue Plate Catering in Chicago, said, “Most of our hires are referral-based—ask your own team members if they know anyone interested in joining the team.” Perna also added, “I bet 90% of our hires are from internal candidates or referrals.”
Save time: outsource
It’s important to keep in mind that in-house marketing might not be the best fit for your company. “We outsource the things that we don’t have the skills (or time) necessary to make them awesome!” said Anthony Lambatos, owner of Footers Catering in Denver. Outsourcing marketing means that companies like these get 10 experts for what it would cost to hire just one in-house employee.
Puff n’ Stuff Catering, Blue Plate Catering and Footers Catering are proud members of the ICA. To learn more about the ICA, visit http://www.internationalcaterers.org.
Get Fresh March 2016
eNews March 2016
