On March 15, winners of the ACE and CATIE awards took the stage at the Ernest N. Morial Convention Center in New Orleans. To enter the ACE awards, each contender was asked to identify the two events the company completed that it felt best represented the company, as well as challenges and favorite aspects.
Throughout the year, Catersource.com will profile the winners and nominees of the 2017 ACE awards. In the second installation of our series, we will place a keen eye on Bold American Events, Atlanta, GA, who took the ACE award for Operations over $2 million in the East region.
Catering • East region • Operations over $2 million • Bold American Events, Atlanta, GA
Destination South Networking Dinner
Destination South is a recognized leader and destination management company in the greater Atlanta hospitality community and Bold American Events was thrilled to work with another reputable organization within the industry. The dinner was another opportunity for the Bold Catering and Design teams to work together on a full-scale event execution project, which allowed for interwoven design and catering details and a more cohesive atmosphere throughout the small, seated dinner. Because the client is an experienced leader in the industry, guests showed a real appreciation for the event and how smoothly everything was executed.
Challenges
The networking dinner was hosted at Southern Exchange on Peachtree Street in downtown Atlanta, which is a grand, opulent venue that presented a challenge considering what the client desired: an approachable networking space for a smaller crowd. The catering and design teams worked together by incorporating boxwood walls and personalized catering components, such as an on-brand tablescape, to transform the space into a more intimate, friendly environment that cultivated conversation and relationship building.
Favorite touches
Because the networking dinner was focused on a much smaller group, the Bold Catering team conceptualized a sophisticated plated dinner.
Destination South is routinely tasked with thinking outside the box for their own clients, and the Bold team was excited for the opportunity to show them something they had never seen before. The menu featured a variety of interesting, upscale courses, including a gazpacho tasting to kick off the evening’s events, stuffed avocado and crab salad, seared scallops, and a key lime meringue “sunburst” for dessert.
Stuffed avocado and crab salad
Seared scallops
Key lime meringue sunburst
The boxwood hedges surrounding the tables made the room feel more intimate, which is always desirable at a networking-focused dinner. To add to the atmosphere, the tablescape was completely on-brand for the company and its attendees and included branded menus, appropriate color coordination, and the opulence they are accustomed to providing at their own events.
About Bold American Events
Bold American Events is an innovative catering, design and full-service event production company owned and operated by Atlanta-based Fifth Group Restaurants. Bold’s catering team spearheaded and executed the menu and other aspects of catering excellence for the events submitted in coordination with the company’s event design team to provide cohesive event execution services.
The team, led by nationally acclaimed executive chef Todd Annis, boasts years of industry experience and a passion for delicious, artfully presented culinary offerings. Working with clients in Atlanta and beyond, Bold truly embodies the Fifth Group Restaurants ideology to exceed expectations at each and every turn. Due in part to its ownership by an established restaurant group, Bold American Events is made even more distinct as the team is able to leverage the expertise of hospitality industry executives and menu concepts from some of Atlanta’s favorite upscale restaurants.
Be sure to follow all of the ACE award winners and nominees throughout the year for inspiration and ideas! The 2018 awards consideration will open in late fall with an announcement in our Attendee and Get Fresh e-newsletters. Click here to sign up!
Next week on Catersource.com: Tastebuds Catering’s Wu family wedding
