When most people picture a wedding, they probably think of traditions that have been passed down over time: cutting a cake, tossing a bouquet, smashing a glass, jumping a broom, performing a specific dance. But in 2024, younger couples are taking a new approach to traditions, either updating them to fit their personal values and identity, or else tossing them out completely in favor of creating new rituals.
“2024 is going to continue to see couples planning weddings that fit their vision for their celebration, forgoing traditions, norms, and expectations that don't align with their priorities,” Mara Mazdzer (WIPA, Fuse Weddings) predicted in Special Events’ 2023 Positive Predictions. “Couples will continue to nix traditional elements like parent dances or dads walking daughters down the aisle if their family dynamics make that complicated. Cake cuttings, bouquet tosses, and garter tosses will also continue to dwindle in frequency as couples settle into planning an event that feels like an authentic reflection of them.”
As more couples look to create new, personalized rituals, the onus falls on planners to forge meaningful and responsible practices. With the right mindset and a lot of innovation, new traditions can be an outlet to showcase your creativity as a planner and help your clients have a wedding that feels right for them in every way.
Catersource's sister publication Special Events magazine takes a look at this growing trend and how event professionals can help their clients realize their vision.
