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I often see heated discussions on social media about whether you should charge the same rates for Friday, Sunday, weekday, and off-season weddings and events, as you do for Saturday nights. There are passionate arguments on both sides. Some people contend that you’re doing the same work; therefore you should charge the same. That’s a sound platform. Others say that they’re only going to do a limited number of events per year; therefore they hold to their price—also a sound argument.
How do you deal with all the hubbub of the holidays? In my business, this week alone our revenue is approximately equal to the revenue we generate in the four months combined of June, July, August, and September. Here’s how I handle this huge rush of business: First of all, lots of prayers! Second of all, planning is key—and we’ve been planning for this week and the week before, and the two weeks that follow for months.
With the holiday season upon us, we hopefully are ready to be flooded with work and lots of challenges, while making some serious money in the process. And what about your staff who will be working 24/7 to help you make this money?
