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CMO, AllSeated, New York City, NY

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

Technology

2019 Tech Trends

Sandy Hammer

December 17, 2018

Technology continues to grow in popularity and use as more and more people become aware of what’s out there. In fact, if you’ve been to any major...

Business & Operations

What the Big Brands Have That You Don’t

Sandy Hammer

November 19, 2018

Small business owners are always looking for inspiration and the right formula to take them from their current level to the next. The big brands of...

Technology

Your Tech Savvy Team

Sandy Hammer

October 22, 2018

Implementing new technology in your business can be both exciting and intimidating. There are many different comfort levels with new tech products,...

Technology

Growing Your Small Business with Tech

Sandy Hammer

September 17, 2018

There comes a point in the life of many small businesses when the temptation to grow is irresistible. Such growth involves a predictable set of...

Technology

Introducing New Technology to Your Team

Sandy Hammer

August 20, 2018

Peak efficiency, profitability, collaboration, and communication. These desirable business attributes are within your reach. Revolutionize what you...

Technology

Branding: The Little Details

Sandy Hammer

July 23, 2018

A brand is all about the personal touches that make your business stand out. It’s not just the logo or the font, it’s the story behind them. Great...

Technology

Building a Strong Brand Strategy

Sandy Hammer

June 18, 2018

The most successful businesses in the world have something in common: a strong brand strategy. Want the best prices, easiest price comparisons,...

Technology

Closing the Sale with Virtual Reality

Sandy Hammer

May 21, 2018

Imagine you are part of the sales team for a venue with a spectacular ballroom. It features opulent crystal chandeliers and an open-air terrace with...

Technology

Game Changer: Virtual Reality

Sandy Hammer

March 19, 2018

Virtual reality technology (VR) is making quite a mark on the events industry. We have watched it for a while and have witnessed its evolution from a...

Technology

2018 Event Tech Trends

Sandy Hammer

February 19, 2018

Technology trends are possibly the most difficult for events professionals to stay ahead of as they change quickly and evolve overnight. They...