Sandy Hammer | Catersource

CMO, AllSeated, New York City, NY

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more.

Event Solutions

Organizing an Event Seating Chart

Sandy Hammer

November 11, 2019

The floorplan and seating chart are some of most significant pieces in the event planning puzzle, but they are often overlooked until the end of the...

Technology

Onsite Inspections with VR

Sandy Hammer

October 14, 2019

During the event planning process, site inspections are extremely important for vendors and caterers to create a strategic plan and ensure that...

Technology

Virtual Reality Training: How It Will Transform the Event Industry

Sandy Hammer

September 04, 2019

Virtual reality has carved out its spot in the special events industry as a great way to collaborate with clients and creative partners. It has been...

Technology

Catering to ...Online Planning Tools

Sandy Hammer

August 08, 2019

Clients today work in a very different manner than in the past. In 2019, everything revolves around being online, to the point where clients expect...

Technology

Managing Your Technology

Sandy Hammer

July 11, 2019

Technology is an excellent addition to any business, but it must be implemented strategically and smartly for it to have a positive effect. Amassing...

Venues

Streamlining Your Event Layouts

Sandy Hammer

June 14, 2019

Increased efficiency is a goal for most event professionals, as it can free up time and mental space to do more with less. For venues, in particular...

Business & Operations

Be Business-Efficient

Sandy Hammer

May 16, 2019

Take a moment to ask yourself: What would you do if you had an extra hour in the day? What if it were possible to have that extra hour every day?By...

Venues

How to Sell Your Venue

Sandy Hammer

March 18, 2019

The face of modern marketing has changed. Digital marketing tools have become affordable, and some are even free. As easy as developing the digital...

Technology

Collaborating with Your Clients via Technology

Sandy Hammer

February 18, 2019

Technology is an equalizer. Small businesses and large have a nearly equal chance of operating efficiently, and providing their clients with high...

Technology

Evolution of VR

Sandy Hammer

January 21, 2019

Virtual Reality (VR) technology is here, and it is fast gaining momentum in the events industry. If you feel a tiny bit blindsided, it can help to...