Association Leadership: 4 Tips for Finding Your Ideal Role

Professional growth and networking opportunities are key to advancing a career in the special events industry. One powerful way to achieve both is by getting involved with industry associations like NACE, NSBWEP, WIPA, and Emerge Event Collective. These organizations offer many opportunities to learn and network with fellow event professionals, though members must be intentional about taking full advantage of the available resources.

Event pros can also find groups at state and local levels, including regional chapters of larger associations and community-grown organizations. While they may not offer the fanfare of global conferences and celebrity keynote speakers, these smaller groups can pave the way for deeper connections with people you work with regularly.

In other words, association membership is invaluable at every level if you’re an active participant. However, after a few years as a member, you may be itching for a bigger challenge in your career. Pursuing a leadership role within an association is an excellent way to enhance your professional reputation while helping to shape the industry’s future.

Whether you’re a seasoned professional looking to make an impact or an emerging talent ready to expand your horizons, stepping into a leadership role can be a catalyst for sustained success. If you’re prepared to take on more responsibility, follow these tips to strengthen your network and set the stage for continued growth. 

Choose your association wisely 

If you’re already a member of an association, that’s a good place to start considering leadership opportunities. No two organizations are alike; since you’ll invest significant time into the group as a leader, finding an environment that feels comfortable is vital.

“Choose the company you wish to keep and the level of engagement you will hold yourself accountable to, regardless of the size of the yearly investment,” recommends Jacqueline Vizcaino of Tinted Events Design and Planning. Vizcaino currently serves as the National Vice President for WIPA.

It goes without saying that leading an association is a much different experience than being a member. For example, board dynamics may not reach general members, but they directly affect those in leadership positions who must manage personalities.

Before applying, “reach out to members who have been leaders prior and ask for their candid take on the responsibilities and commitment that come with a leadership role,” Kevin Dennis of Fantasy Sound Event Services suggests. 

Dennis, the President Elect of the Foundation of NACE Board of Trustees, adds that a leadership position should feel like an exciting and enjoyable experience, so don’t skip the pre-work to ensure you join a healthy and cohesive environment.

Dip a toe in the water

Going from member to president can seem like an overwhelming change! In many cases, the highest officers have gained leadership experience from serving in lower roles. So, if you’re new to the game, focus on attending events and broadening your network.

“An association membership is what, in time, will lead you to association leadership,” Vizcaino confirms.

Then, when you’re ready, start small and explore roles with fewer responsibilities to get your proverbial feet wet. “Many organizations have a variety of levels where you can get involved, so if you're concerned about your bandwidth or whether you have enough experience, start with committees,” Dennis explains.

Consider what type of committee best fits your skill set. Are you passionate about securing top-notch education for the group? Look into the programs committee. Do you want to help expand the association’s reach? Get involved with the membership committee. Find the position that suits your experience level, schedule, and goals!

Take the plunge when you’re ready

Applying for a leadership position may drum up some insecurities, but questioning your competency doesn’t get you anywhere. There’s no harm in putting your name in the running, so don’t hold yourself back once you’re ready.

“Just apply,” urges Loni Peterson of LP Creative Events, currently serving as Secretary on the WIPA National Board of Directors. “Take your time to research the role(s) and their commitments, gather your materials, and write thoughtfully to put your best foot forward!”

Nobody enjoys rejection, but trust that getting turned down will not tarnish your career. If anything, you’ll gain valuable feedback to improve your application and grow as a professional.

“What's the worst that can happen?” Peterson poses. “‘Thank you for your application, but our board is full; please apply again next year.’? Be confident in your successes and where you see your business going.”

As the saying goes, you miss all the shots you don’t take. So, if you have the interest and experience for an association leadership role, what are you waiting for?

Grow through involvement

The fun begins when you step into your leadership role! Expect a transitional period as you learn the ropes and familiarize yourself with the organization’s structure. As you enter your new position, focus on engaging with the other officers and asking questions.

“One of the best pieces of advice I received on my first Board of Directors was to speak up,” event planner Penny Haas shares. “I learned a lot about processes, sponsorships, connections, and why it's important to be an advocate in the industry and a leader in the associations.”

An uninvolved leader is as good as a vacant seat, so do right by your colleagues, members, and yourself. You can gain a great deal of value from the experience, but only if you’re committed to elevating the group and supporting the community.

“It is no different from a gym membership,” Vizcaino explains. “Your effort is seen over time, and the muscle growth or building of endurance is not evident initially, but as the time, practical, and tactical work is put in, you will bestow the personal rewards and, most importantly, then indeed be able to say, ‘I gave back to my industry.’”

Stepping into a leadership role within an industry association is a career game-changer, and it can also have a positive ripple effect on those in your network. As you contribute your skills and expertise, you’ll not only elevate your personal brand but also give back to a community that thrives on collaboration and innovation.