What should you know about Margaret Brower? She is a memory maker. She is an applause starter. She is a goal digger.
For over 15 years of loving and living the life of a results-driven catering venue Director of Sales, Brower developed a sales program with a two-fold leadership approach, skill development, and human development. The outcome was a team that was fed emotionally and experienced exponential growth in over $20M in annual revenue and 600 weddings per year.
Now as CEO & Founder of Rainmaker Sales & Marketing, Brower brings that magic to catering sales teams across America so they can attract and close their ideal clients. She teaches empathetic sales techniques designed to highlight the individual talents of each person on the team, and she mixes in some interactive marketing solutions.
From maximizing your tasting experience to training on lead correspondence, how to run an engaging sales meeting to wedding enhancement selling, she is best at taking a salesperson who says "I WANT" to "I WILL."
5 Must-Have Marketing Moves for Catering Salespeople
Tuesday, March 28 from 8:30 am - 9:30 am
Each piece of marketing collateral you have should focus on the catering & venue sales conversion funnel: lead to tour to booking to forever client. Too often, sales and marketing are treated like separate departments, one trying to read the other's mind. To truly look at these as tied together, this session is a how-to marketing guide created by and for hospitality sales, answering the question, "how can sales lead marketing to joint success?" We are going to break the top of this funnel apart by looking at a 5-step plan to reinvent your sales & marketing strategy to connect with clients from responding to the lead to getting them to the booking stage… and more. I'm a marketing consultant who specializes in helping caterers and venue owners increase their sales. In 60 minutes, I'm going to share with you marketing insights that have helped me achieve every catering sales goal. So whether you're just starting out or have been in the business for years, this class is for you.
Catering Shark Tank: To Taste or Not To Taste?
Tuesday, March 28 from 10:00 am - 11:00 am
5 Catering Experts. 5 Approaches to Food Tastings. 5 Markets.
Have you ever wished to sit in the millionaire chair on Shark Tank, listening to business plans and judging which ideas best fit your brand? As an attendee of this session, you will learn tried and true food tasting practices from the best in the business. Learn the best practices, secrets to tasting success, from venues to off-premise, social to corporate, and how to pitch the plan to clients. Just as important, learn how to tie these practices into your sales and marketing plan.
Flex your shark power by deciding which plan is the one for you, and walk away with everything you ever wanted to know about how to host the best food tastings.
The Pitch Panel:
- Margaret Brower, Rainmaker Sales & Marketing Group, & Your Host
- Lisa Ware, Catering by Michaels
- Jonathan Jennings, CT Wedding Group
- Suzi Shands, Mintahoe Catering & Events
- Roy Porter, Engage Works
Directors of Sales - Back at it Again!
Tuesday, March 28 from 2:30 pm - 3:30 pm
What has happened since we last talked? What are the top issues Directors of Sales are dealing with as we are busy into spring season 2023? What major decisions have you made as you continue to rebuild your team, keep the team engaged, hit sales goals and produce spectacular events? Jennifer Perna will moderate a lively discussion with four Sales Leaders from various geographic regions in the off-premise and on-premise market.
