Michelle Loretta | Catersource

Founder | Sage Wedding Pros

Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As founder of Be Sage Consulting, she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to strengthen wedding businesses worldwide. Sage Wedding Pros is the creator of the hiring toolbox for wedding professionals: The People Plan. Michelle has been asked to speak at a number of industry conferences, including NACE Experience, Biz Bash Live, and The Special Event.

Business & Operations

What to Consider Before Selecting a Coach for Your Business

Michelle Loretta

June 02, 2021

Running a business is hard work. You aren’t just an expert at your trade; you’re also a leader, a strategic planner, a salesperson, an accountant, a...

Rebuilding Strategies

How to Stand Out Right Now

Michelle Loretta

April 27, 2020

It’s difficult to know what is the best way to attract business right now during this pandemic. Events are at a standstill and it’s likely that...

Business & Operations

Three Ways to Hustle When Sales are Slow

Michelle Loretta

March 19, 2020

If your sales aren’t shaping up in line with your goals, it’s time to hustle. While marketing and sales in the events industry can be somewhat...

Business & Operations

Three Ways to Prepare Your Business for Tax Season

Michelle Loretta

February 05, 2020

There is nothing more certain than death and taxes, or so they say. But even with that certainty, catering and event professionals often wait until...

Business & Operations

When to Use a Line of Credit to Grow Your Catering Business

Michelle Loretta

January 21, 2020

I often see catering businesses challenged with how to balance operational needs with financial ability. Increased staffing, kitchen modifications,...

Business & Operations

Revisiting Your Business Plan

Michelle Loretta

December 23, 2019

People often mistake a business plan for an operational guide or a description of how a business runs. But, a business plan is a strategy...

Business & Operations

Utilizing Time Productively in the Off-Season

Michelle Loretta

November 15, 2019

You are finally done with the craziness of your busy season. Now what? You’ve become so accustomed to running at full-throttle, you may be unsure of...

Business & Operations

Strategies for Caterers to Improve Cash Flow

Michelle Loretta

October 21, 2019

Cash is King. This adage rings true for small businesses worldwide. And, with the seasonality of events, it's something that catering companies...

Business & Operations

Hiring For Your Catering Business – Employees

Michelle Loretta

September 23, 2019

I’ve been breaking down the three types of workers that you’ll want to consider for your catering business: interns, contractors, and employees. Now...

Business & Operations

Hiring For Your Catering Business – Independent Contractors

Michelle Loretta

August 19, 2019

I’ve been breaking down the three types of workers that you’ll want to consider for your catering business: interns, contractors, and employees. In...