See it. Believe it.

And so it begins. Registration is open, the first brochure is out, and our Conference News section swells with information about our upcoming Catersource and Event Solutions Conference & Tradeshow (CSES) this coming March in Las Vegas.

A couple of weeks ago, we hosted an attendee summit in our Minneapolis, MN home office, bringing in internal stakeholders from all four corners of the U.S. to discuss how to make CSES2016 one for the record books. We talked about education, discussed trends, looked at how we can distribute CSES information and updates to you in the best way, and most importantly, we spent a great deal of time determining how to make your experience at CSES the best it can be.

Our hopes? High impact and high value for you—but not just during the show. Our goal is that the product information and education we provide, and the connections you make, bolster your business for years to come. One great tip, one new product, one nugget of information could mean thousands of dollars in additional business for you.

So we discussed and we pondered and we ate too much Halloween candy…but by the end of the second day we had a solid plan to make your investment in our conference worth every dollar you expend.

In this issue, as with every issue of Catersource, we bring you the kind of education you experience when you attend our live events. Recipes, business advice, new products, team motivating, and ways to do your job more creatively, quickly, and for less out-of-pocket expense, too. To that end, three of our writers in this issue will also be at the show live, teaching their brand of terrific content: Roy Porter, Michael Rosman, and Meryl Snow.

I am so looking forward to 2016 when we can meet again in Las Vegas for this premier industry gathering. What we have planned…well, you’ll have to see it to believe it. But until then, we in the UBM Catersource office wish you the greatest success and profit over the holiday season, and the happiest of New Years.