Once Upon a Theme

It’s hard to imagine a great event without also imagining a strong theme. Over the past few years, we’ve seen themes gain a foothold in the events industry, working their way from brand activations to catering to every element of an event. A solid, clever theme isn’t a fun bonus anymore: in 2024, it’s a necessity.

Cover photo: Contortionists set the scene for FREAK SHOW, a corporate reception by Cerbelli Creative that was themed with circus obscurities. Photo courtesy Ivan Piedra Photography

The themed event is fun and popular, so be prepared for your clients to want innovative, never-been-done-before ideas. With the right approach, you can avoid the stale or caricatured, and harness your creativity to create solid, unique motifs that your clients will be thrilled to show off.

Before you begin brainstorming and scrolling social media for inspiration, head over to our sister publication Special Events for the full article where they pull the curtain back on this rising event trend.

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