Heather Rouffe | Catersource

Director of Sales, Partner | Atlas Event Rental

Heather Rouffe is the Director of Sales and Partner of Atlas Event Rental, a full-service event rental industry serving the Southern Florida market for over 30 years based. Recently named one of the top 30 rental companies in the US by Special Events Magazine, Atlas provides top quality merchandise and unparalleled customer service to each and every customer.

Business & Operations

Hiring Tips & Tricks

Heather Rouffe

February 18, 2020

If you have been through the hiring process before, you know that it can take quite a toll on a company’s productivity. From writing job descriptions...

Venues

A New Location for 2020?

Heather Rouffe

January 20, 2020

Expanding your business into a new location is an exciting endeavor that can take your brand to new heights. However, as rewarding as it is, a big...

Business & Operations

Partnering with Companies Just Like Yours

Heather Rouffe

December 10, 2019

When you think about industry collaborations, there are likely some partnerships that naturally make sense. Designers and photographers, venues and...

Event Solutions

Hand-in-Hand: Caterers & Rental Companies

Heather Rouffe

November 05, 2019

In a perfect world, caterers and rental companies go together like bread and butter. Both services complement each other in the overall event design...

Sales & Marketing

How Role-Playing Can Help Your Business

Heather Rouffe

October 08, 2019

Every day presents new challenges in the workplace, and it is easy to assume that you just have to play it by ear. Sure, there are bound to be some...

Pre & Post Event Evaluations

Heather Rouffe

September 09, 2019

As we all know, an event isn’t merely about day-of production. Instead, it’s a detailed process leading up, as well as the follow-up procedures after...

Business & Operations

Is it Time to Expand Your Business?

Heather Rouffe

August 05, 2019

Opening multiple catering locations is an exciting endeavor and signifies growth and high demand for your services. Having several locations allows...

Business & Operations

Customer Service Continuity

Heather Rouffe

July 08, 2019

Customer service is understandably a vital aspect of any business, which is why many Fortune 500 companies are willing to spend a good portion of...

Business & Operations

Working Your Way Up in the Business

Heather Rouffe

June 10, 2019

When you find a company that feels like the right fit, you understandably want to stay there forever. Still, you want to expand your skill set and...

Food & Beverage

One of a Kind Food Presentation

Heather Rouffe

May 13, 2019

More than ever, today’s event client is looking for one-of-a-kind design styles with details that truly impress their guests. The tricky part is that...